They spent $3 million on this?

There’s nothing more American than the Super Bowl ... except maybe commercials.

While plenty of folks tuned in to Sunday’s big game for the action on the gridiron, a good many likely just watched for the ads.

It’s quite the incongruous marriage, TV spots and pro athletics, one that seemingly stretches the level of the oxymoronic into the stratosphere.

I mean, obviously nothing goes together quite like finely tuned and disciplined physical specimens and Doritos ...

Sure, to be a pro-football player you might have to eschew the deep-fried orange-dyed triangles, but that doesn’t stop everybody’s favorite source of stained fingers from blitzing the airwaves during Super Sunday.

People are watching, I get it. But it’s just bizarre to me how something with absolutely no nutritional value (these statements have not been verified with the FDA) is sold with a straight face during the three hours that some of the best athletes in the world take to the field for the Super Bowl.

Not that Doritos are the lone culprit in this surreal union of commercialism and competition — far from it, but their empty calories serve as a marvelous fill in for all that is weird, puzzling or just out and out wacky in a Super Bowl spot landscape that so often ignores why most are watching in the first place — football.

(I guess granola bar companies don’t have enough cash to pony up the $3 million for a 30-second spot, and if they did could they come up with something nearly as clever as a dog putting a shock collar on it’s owner?)

Anyhow, the hype surrounding the big game warrants that all eyes will be focused intently on the two minutes of action between the action.

While not everything has anything to do with football at all, usually the spots that work for me (and they’re few and far between) reference the sport that created the whole hullabaloo in the first place.

My favorite this year (once again it’s a shallow pool) was an ad for Hyundai, showing an older and grayer Brett Favre accepting the 2020 Super Bowl MVP trophy, complete with futuristic hologram on top. The future-Favre lamented how hard it was to listen to his coaches when he was older than most of them.