Valentine’s Day 2012: Feb. 14

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Expressing one’s love to another is a celebrated custom on Valentine’s Day; whereby sweethearts and family members present gifts to one another, such as cards, candy, flowers and other symbols of affection. Opinions differ as to who was the original Valentine, but the most popular theory is that he was a clergyman who was executed for secretly marrying couples in ancient Rome. In A.D. 496, Pope Gelasius I declared Feb. 14 as Valentine Day. Esther Howland, a native of Massachusetts, is given credit for selling the first mass-produced valentine cards in the 1840s. The spirit continues today with even young children exchanging valentine’s cards with their fellow classmates.

Here’s Valentine’s Day by the numbers as provided by the U.S. Census Bureau:

1,177 - Number of U.S. manufacturing establishments that produced chocolate and cocoa products in 2009, employing 34,252 people. California led the nation in the number of chocolate and cocoa manufacturing establishments, with 135, followed by Pennsylvania, with 111.

409 - Number of U.S. establishments that manufactured non-chocolate confectionery products in 2009. These establishments employed 16,974 people. California led the nation in this category, with 45 establishments.

$12.6 billion - Total value of shipments in 2009 for firms producing chocolate and cocoa products. Non-chocolate confectionery product manufacturing, meanwhile, was a $7.4 billion industry.

3,386 - Number of confectionery and nut stores in the United States in 2009.

24.7 pounds - Per capita consumption of candy by Americans in 2010.

$375 million - The combined wholesale value of domestically produced cut flowers in 2010 for all flower-producing operations with $100,000 or more in sales. Among states, California was the leading producer, alone accounting for more than three-quarters of this amount ($286 million).

$17 million - The combined wholesale value of domestically produced cut roses in 2010 for all operations with $100,000 or more in sales.

17,124 - The number of florists nationwide in 2009. These businesses employed 75,855 people.

24,973 - Number of jewelry stores in the United States in 2009. In February 2011, these stores sold $2.27 billion in merchandise.

2.1 million - The number of marriages that took place in the United States in 2009. That breaks down to nearly 5,800 a day.

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