Considerations by Nedda

Hello seniors, aging adults, senior citizens, maturing adults, older folks, really older folks. Well ... right here is the trouble. Everybody wants to be accurate and able to name the population they need to reach, research, defraud, sell something to or for whatever reason totally ignore or avoid.

Why don’t they just leave the titles alone ... say, hello ... and let it go. Of course it is easier to target your market if you can categorize us.

Who are the folks with the new categories? Anyone younger than you.

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