Smithsonian partners with Farm Bureau

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This new collection will inform the upcoming exhibition with the working title “American Enterprise,” an 8,000-square-foot multimedia experience that will immerse visitors in the dramatic arc of the nation’s story, focusing on the role of business and innovation in the United States from the mid-1700s to the present.

“American Enterprise” will tell the story of the nation’s business, centering on themes of opportunity, innovation, competition and common good with examples drawn from five areas: agriculture, consumer finance, information technology/communication, manufacturing and retail/service. It is scheduled to open in 2015 in the Mars Hall of American Business. Chronological in organization, “American Enterprise” will use objects, graphics and interactive experiences to examine how the United States moved from a small dependent nation to one of the world’s most vibrant and trend-setting economies.

The exhibition will explore the development of American agriculture through objects such as Eli Whitney’s cotton gin, a 1920s Fordson tractor, Barbara McClintock’s microscope and Stanley Cohen’s recombinant DNA research notebook, which represent machines and innovation that increased productivity and science that gave insight to the genetic structure of plants. American agriculture has employed science and technology to dramatically increase production and choice while lowering prices, but these changes have also altered the experience of farmers and the public in unexpected ways.

The National Museum of American History is currently renovating its West exhibition wing, developing galleries on business, democracy and culture. For more information, visit http://americanhistory.si.edu.

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