PRINCETON — Viewers of the Bureau County Republican website might be surprised to see questions like the one above appear when they visit the website.
As the result of a partnership between the BCR and Google, readers will be asked a simple survey question. The question will pop up after readers click on a headline. Answering the question, or perhaps “Like”ing the story on Facebook, will allow the entire story to pop up free of charge.
The partnership was created in an effort to provide an alternative to a subscription-based website, and the question will be quick and easy to answer.
“I think our readers will find this an easy way to be able to read all the great content on our website for free,” said BCR publisher Sam Fisher.
Google announced its Google Consumer Survey, also known as Google Microsurvey, service at the end of March. Questions come from market research surveys written by companies looking to gain insight about their businesses, brands or products, and publishers are paid based on the number of responses their site visitors provide.
Bob Wendt, digital solution architect for Shaw Media Services, said many newspapers across the country, as well as many other newspapers owned by Shaw Media, have already adopted the new service.
Wendt said that by answering the question, readers will have access to all of the BCR’s current stories, or stories less than two weeks old. There is still a charge to access older stories in the archives.
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