James Schoff is the fifth-generation farmer of nearly 3,000 acres in Bureau and Lee counties. He was nominated by his local Ag View FS retailers for The Pursuit of 300: The Road to Higher Yields, a program developed by The Mosaic Co.

The Pursuit of 300 is following the Schoffs and five other farmers in the Midwest through the end of the 2013 harvest. Each of the six Pursuit Farmers will work with their local agronomists and The Mosaic Co. to improve practices on approximately 100 acres in order to boost yields. The program provides a digital hub at www.Pursuitof300.com and a magazine, Unfenced, featuring the latest information on corn yield improvements as well as updates on each of the Pursuit Farmers’ operations.

Schoff spent 18 years working at Ag View FS, where he was responsible for the precision ag team as well as managing a crop scouting business. Schoff utilizes his expertise and data-driven strategies to continually improve practices at Schoff Farms. He has also been implementing many precision ag technologies and techniques to enhance efficiencies and boost yields, including choice of seed varieties most likely to succeed on each acre, and closely managing inputs to increase grain quality and return on investment.