PRINCETON — Hands down, Valentine’s Day is one of the busiest days of the year for flower sales and deliveries. It’s the one day in the year when lovebirds flock to florist shops to select that famous bouquet of red roses for their significant other.

At Flowers by Julia in Princeton, the planning for the big day begins as soon as December; it’s time to start some number crunching for those upcoming flower orders.

Owner Julia Cain said the store averages about 270 flower deliveries on Valentine’s Day. That number doesn’t include the walk-in orders.