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Heartland forms Wealth Management Division

Published: Wednesday, March 20, 2013 2:56 p.m. CDT • Updated: Wednesday, March 20, 2013 2:59 p.m. CDT

PRINCETON — Heartland Bank and Trust Co. has announced the formation of its new Wealth Management Division, to be based in uptown Normal.

Kim Larson has been named senior vice president in charge of the division. Larson had been in charge of the wealth management area for Citizens First National Bank in Princeton, which was acquired by Heartland Bank in November 2012. He will be relocating his family to Bloomington-Normal this spring. Trust Officer Linda Grove will continue leading the Princeton team located at 606 S. Main St.

Wealth management is comprised of asset management and trust services, agriculture services, and HBT Investment Services.

“Heartland Bank has served the wealth management needs of our customers over the years, mostly through its trust department and farm management team. By creating a new division with three related departments, we are increasing our focus and our resources to improve our service levels,” said Fred Drake, chairman and chief executive officer of Heartland Bank. “Heartland has developed an excellent reputation as an exceptionally strong bank, having been well capitalized and profitable before, during and since the recent financial crisis and recession. We think our customers appreciate that and can benefit from the wealth management services we provide.”

Heartland Bank and Trust Co. is an independently owned community bank with assets of $2.9 billion. Headquartered in Bloomington, the bank has offices in 48 communities throughout Illinois and northeast Missouri.

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