UTICA – The Illinois Office of Tourism is ramping up for the 2013 Illinois Road Show, and Utica is on the schedule. Each year IOT hits the road to share compelling economic and social benefits of Illinois’ travel and tourism with industry partners and media.
The Road Show will be at Starved Rock State Park Lodge at 3 p.m. Thursday.
This year, they’re putting the “show” in Road Show which will expand Road Show to five full days and include a social media component to encourage more consumer engagement along the way. They will be traveling the state in a fully-wrapped, branded Road Show bus; making an impact in each region by meeting with media and stakeholders and visiting more attractions and events.
The theme of this year’s Road Show is the “Illinois Travel Effect” – highlighting how travel positively affects individuals and businesses through relationship building and increased productivity. Industry news throughout Illinois will be announced, including the latest visitor and economic impact numbers and upcoming statewide tourism initiatives.