UTICA — Starved Rock Lodge, which is celebrating its 75th anniversary this year, now has a social media team.
“The reason we created this group is to expand (Starved Rock) Lodge and (Starved Rock State) Park presence on six social media channels,” said Kathy Casstevens, the lodge’s marketing director. “The best part about building the brand through the power of social media is that there is little or no cost to do this.”
Starved Rock Lodge currently maintains 10 Facebook pages with more than 24,000 people who like them, she added. In the coming year, the team hopes to gain more shares and engagement by putting photos with all posts and having one team player in charge of key departments.
“So far, we’ve added six boards on Pinterest and have 14 followers,” added Casstevens. “This digital bulletin board is a great place for us to showcase the great Starved Rock to people who have never been here before.”
The photo boards are themed weddings, Starved Rock fun, canyons, waterfalls and more. The lodge currently uses HootSuite to schedule posts ahead of time. This also allows them to post to Twitter.
“We also set up an Instagram account for the lodge, and anyone who takes a great photo should put the hashtag #lovestarvedrock on it so it links with the other photos that have been posted,” explained Casstevens. “YouTube videos made about Starved Rock continue to have people watch and share them. Social media team members maintain calendars of the posts they create to track response and effectiveness of the posts.”
The lodge still has three active websites as well as the six social media channels to maintain.
“We have hundreds of events and activities here, and we’re eager to share all of that with the people who want to learn about it,” says Casstevens. “We still use email, but social media is so much faster; and the more we do it, the easier it gets!”
Casstevens leads the social media team. Other team members, who are all employees of Starved Rock Lodge, are Jacki Pienta (operations manager); Pam Rowe (activities department); Andrea Yeruski (food and beverage manager); Ashley Kubiak (food and beverage supervisor); Molly Ryan (gift shop supervisor); Johnna Anderson (Cattails supervisor); Amber Edgcomb (sales department); and David Jones (food and beverage director).
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