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Lighting up the Valley

LED sign in question

Published: Wednesday, April 2, 2014 4:38 p.m. CDT • Updated: Wednesday, April 2, 2014 4:41 p.m. CDT

SPRING VALLEY — LED signs have made their way into Spring Valley.

Some residents are enjoying the new look, however, others are not agreeing with the brightness of the signs, especially at night.

Aldermen and Spring Valley Mayor Walt Marini have received calls from neighbors complaining of the two new business signs, which were just installed recently on Dakota Street.

The issue was brought up in the reports at Monday’s city council meeting. The operator of the signs, John French, who owns Elite Seamless Gutters in Spring Valley was present to discuss the signs and how he plans to change the brightness in the evening.

French said he has talked to neighbors located around the signs and has only heard one negative comment on them.

“Everybody is telling me it’s safer for their kids; they love it and love the thought it’s there,” he said. “So I haven’t heard anything, but one bad thing so far.”

Marini said he was OK with the lights, but they needed to be dimmed down in the evenings.

French said he plans to dim the lights at 8:40 p.m., and they will stay dimmed until 6 a.m.

“It’s still going to illuminate when it turns colors,” French said. “It’s still going to be noticeable, but not what it was.”

When aldermen asked if there were ordinances that helped regulate lighted signs, Marini confirmed the city does have an ordinance that mentions illumination and it bothering surrounding neighbors.

Alderman Dan McFadden said with every ordinance there are restrictions.

Marini asked McFadden to call a legislative meeting to review the sign ordinance.

“As technology advances, I think it’s a good idea we also look into advancing our ordinances to go along with that,” Marini said.

The meeting is scheduled for 6 p.m. Monday.

French explained his intention with the signs is to make the business district in Spring Valley look more professional.

“It’s definitely a big thing for the city. I think it’s going to make a lot of good things for Spring Valley,” he said, adding that he hopes to put more up around the city. There is a third sign currently being installed in front of the LZ Resale Shop on East Saint Paul Street.

In other news, the board:

• Declared a vacancy in the position of Third Ward alderman, due to the death of Alderman Mark Actis. Marini said he is currently looking for a replacement and hopes to have someone to present at the next council meeting.

• Agreed to purchase a used compressor from United Rentals for $7,725.

• Approved a donation of $5,000 from the hotel/motel funds to the Spring Valley Booster Organization for the upcoming vendor fair.

Comment on this story at www.bcrnews.com.

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