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Edward Jones honored

Published: Friday, May 16, 2014 12:48 p.m. CST

The financial-services firm Edward Jones won the 2014 TNS Choice Award for outstanding performance in investment services, according to TNS, a global research consultancy.

The TNS Choice Awards recognize financial-services firms and banks that outperform their competitors in acquiring, retaining and developing clients.

The selection of Edward Jones was based on data provided by more than 6,900 U.S. households with $100,000 or more in investable assets who participated in TNS’ Affluent Market Research Program. The analysis considered several measures of client acquisition, retention, satisfaction, and client loyalty across a comprehensive set of competing firms to identify top performers. Study results are based on experiences and perceptions of consumers surveyed.

The global research consultancy states that Edward Jones’ superior client experience is based on strong advisor relationships and an extensive branch network of 13,000 financial advisors. The firm earns high client satisfaction scores, which is rewarded with remarkably strong client retention, according to TNS.

TNS advises clients on specific growth strategies around new market entry, innovation, brand switching and stakeholder management, based on long-established expertise and market-leading solutions. With a presence in more than 80 countries, TNS has more conversations with the world’s consumers than anyone else and understands individual human behaviors and attitudes across every cultural, economic and political region of the world.

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