PRINCETON — The Apollo Theater in downtown Princeton will be showing the new movie “Moms’ Night Out,” beginning this Friday.
Movie-goers who wait to watch the credits roll might see a familiar local name.
Laura Richey of Walnut, who is also a frequent attendee of the Apollo, worked with the production’s marketing department.
Richey works from home for Provident Films and is also a freelancer for Sony Pictures.With her marketing position, she is assigned a movie through the film company and uses grassroots marketing techniques to help spread the word about new movies being released.
Her job entails calling all over the country to theaters who may have a target audience for the film to see whether they will show it or not. When it reaches the theater, the goal with grassroots marketing is to get an audience to see the film and talk about what they thought about the movie. The word of mouth is used to draw more crowds to see the film.
Richey said she’s always been a movie fan. She and her husband grew up in central Illinois and moved to Chicago when her husband decided to study at Moody Bible Institute. While in Chicago, Richey came in touch with Big Idea Productions, where she was hired as a production coordinator for the movie “Jonah: A Veggie Tales Movie.”
When she finished the movie, she and her husband moved to Walnut. While her co-workers from Big Idea Productions knew how much she enjoyed working on the production of movies, they were able to hook her up with a marketing position for the movie “Fireproof.”
Since then, Richey has maintained her position in marketing.
Because the production of a movie is so involved and there are a number of “hands on deck,” Richey said this will be the first movie her name gets to roll in the credits.
“Credit or no credit, it’s still fun to work on the films,” she said. “It’s fun to have your work be recognized. When it’s not you up there, you still know you worked hard on that movie project. All the films I’ve worked on were uplifting, encouraging and showed people they are loved and have a purpose in life, and God is there for them, not against them.”
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