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Advertising gets the nod at Metro Center

Board OKs gymnasium signs

Published: Wednesday, July 23, 2014 2:23 p.m. CDT • Updated: Wednesday, July 23, 2014 2:25 p.m. CDT

PRINCETON — The Princeton Park District Board has taken a step in a new direction to bring some additional revenue into the district.

At Monday’s meeting, the park board approved a lease agreement with Dimond Brothers insurance to have two company logo signs, 72 feet by 18 feet, installed in the Metro Center gymnasium. The lease agreement is for $1,000 annually for the park district.

For several months, the park district board has discussed the possibility of a request to install advertising signs below the two scoreboards on the north and south ends of the Metro Center gym, Princeton Park District Executive Director Elaine Russell said Tuesday. The use of advertising signs have been discussed several times throughout the years not only for the inside of the Metro Center but also at many of the district’s ball fields. The board had an official policy for outdoor signage but not for the inside of the Metro Center, she said.

“Thus, we had the resulting months of discussion as there were several pros and cons discussed amongst the board and staff. It was finally determined by the majority that with current economic times, we must adjust to all potential revenue possibilities, and this would be one that with the appropriate policy would be easily controlled,” Russell said.

The indoor policy would allow only the two locations in the Metro Center gymnasium to be used for advertising, with a one-year contract. Should there be further requests in any future areas for additional advertising, those requests would have to be approved by the board. Russell said.

The decision to go with the indoor advertising agreement passed on a vote of 4 to 1, with Commissioner Dick Volker casting the no vote. As he stated at Monday’s meeting, Volker voted against the agreement because he wanted to “maintain the purity, dignity and pride of having a facility which people are proud to bring out-of-town visitors to see and use without a splash of a advertising,” Russell said.

Looking at the indoor advertising issue, Russell said there has been quite some time since the group has discussed an issue in such length. However, it is important that everyone has an opportunity to share their views and be understood by the group. In the end, appropriate compromises were made, and everyone feels in control of the situation, she said.

In other business at Monday’s meeting, commissioner Dennis Nink thanked Superintendent of Parks Keith Scherer for the wonderful condition of the soccer fields at Zearing Park and also thanked Russell for working so closely with the committee that organized the Kurt Garvin Memorial Soccer Tournament. There was much participation and many spectators at the soccer tournament event which will certainly become a yearly event, Nink said.

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