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How about taking a ‘Girls Road Trip?’

Princeton stores featured in Midwest Living magazine

PRINCETON— Five Princeton stores are featured in the October issue of the Midwest Living national magazine.

Princeton businesses Amma’s Studio, Good Scents, Annie’s Little Pots, Bead Buzz Jewelry Designs and Beetz Me! are all part of a “Girls Road Trip” magazine feature which highlights 40 stores from Princeton to Morris. The national Midwest Living magazine, October issue, is now on the stands.

The five-page magazine article is an outgrowth of an advertising fold-out map promotion created several years ago by Ana Koval, president/CEO of the Canal Corridor Association, as a way to spur economic impact and to attract visitors to businesses along the western end of the Illinois & Michigan Canal National Heritage Corridor. After receiving great response to the map, Koval presented the idea to the editorial staff of Midwest Living as a possible feature on a self-guided getaway to area shops and communities.

Annie’s Little Pots owner Ann Crosby said this has been an exciting time to have the local businesses featured in a national magazine with her shop and the Beetz Me! shop among the businesses also having photos included. Other shops featured were in LaSalle, Peru, Morris, Sheridan, Serena and Utica.

The whole promotion has been a great thing, with lots of people coming into the shop from the Chicago and Peoria areas, as well as Iowa, with the fold-out map in their hands and, more recently, talking about the Midwest Living article, Crosby said.

Having opened her store about 10 years ago, Crosby said every Princeton store featured in the magazine, as well as others, tries to be unique and to offer something that can’t be found elsewhere. That’s what shop owners are hearing from visitors from out of the area, that Princeton has such a unique set of shops. Princeton is a great destination, she said.

In a press release issued recently by Koval, Beetz Me! owner Laura Massey also commented on the fold-out map marketing tool and the Midwest Living magazine experience.

“I have been in retail for a long time, and I recognized this as a good idea made affordable by the state grant for small business owners like myself. Thank goodness for organizations like the Canal Corridor Association who can put projects like this together,” she said.

The Midwest Living bi-monthly publication has a circulation of 950,000 readers in 11 states.

Comment on this story at www.bcrnews.com.

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