BRADFORD — In today’s diverse agricultural environment, podcasts are a rapidly growing medium to bring connections and insights to farmers.
Podcasts are uniquely suited for those that work in agriculture as they are free, accessible, downloadable, mobile, targeted and on-demand.
While the agriculture industry has adapted to the vast array of communication outlets, locating quality agricultural podcasts can be a challenge when surfing the web or iTunes.
Rob Sharkey of Bradford, Tim Hammerich of Austin, Texas, and Wendell Schumm of Ontario, Canada, have recognized the need to give ag podcasts a centralized home online, leading to the launch of The Farm and Rural Ag Network.
The Farm and Rural Ag Network will provide curated content for farmers, consumers and those interested in food and agribusiness.
At launch, the network lineup will include Shark Farmer Podcast, Ontario AgCast, Future of Agriculture Podcast, Farmer & The City Girl Podcast, and Grow Smart with BASF.
The network plans to add additional agriculturally focused podcasts in the coming months.
Sharkey, Illinois grower and host of the Shark Farmer Podcast, believes the network fills a gap in the agriculture community, saying, “Podcast are gaining in popularity because of how specific they can appeal to an audience’s interest. With farmers being such a small part of the population, it’s not surprising that farmers and ranchers are turning to ag podcasts. It gives them a chance to find sources of information and entertainment with an ag twist.”
Following the launch, The Farm and Rural Ag Network will be booth sponsors at Commodity Classic in San Antonio, Texas, on March 2-4.
The network’s goal is to get the message that they are providing a variety of ag shows in one centralized location.
To learn more about The Farm and Rural Ag Network, visit www.farmruralag.com, like the Facebook page and follow along on Twitter.