(BPT) - Sometimes the best way to find that perfect holiday gift is to search and shop online; it’s quick, easy and convenient. And more and more people are doing it: It’s anticipated that sales for November and December will grow to $54.5 billion in 2012, a 16.8 percent increase over 2011, according to eMarketer.

As you venture into unknown online territory in your quest for that perfect gift, it’s important to shop with a heightened sense of security. There are undoubtedly countless honest and hardworking sellers who peddle goods over the Internet, but there are also scammers looking to take advantage of unwitting victims.

Help protect yourself from scammers by following three simple rules: