Grocery insight: What is fair trade and how does it make a difference?

When buying groceries, shoppers have the potential to impact countless people who work behind the scenes producing the foods and beverages that end up in households across America. Purchasing Fair Trade Certified products has been on the rise for the last 30 years, but most people still aren't aware of the impact fair trade has on coffee-growing communities around the world and the difference purchasing Fair Trade Certified coffee can make.