(BPT) - If the growing online shopping statistics from the past few years have been any indication, buyers will again be flocking to online retailers this holiday season – perhaps in larger numbers than ever before.

However, as people become increasingly savvier as Web shoppers, awareness and concerns about online privacy and safety have also grown. As many as 91 percent of consumers say that they’re concerned about privacy when shopping online. Frequent news stories about consumer information being sold or mishandled have helped contribute to an atmosphere of mistrust, and more than half of consumers say they don’t trust businesses with their personal information.

For those who love the convenience and choice that come along with online shopping, there are a few ways to ensure that your information is kept safe and private.