(BPT) - Americans love their electronics: tablet computers, smartphones, digital cameras, HDTVs, e-book readers, MP3 players, and hearing aids.

That’s right - new, modern, sleek, life-altering hearing aids. As contoured and futuristic as the most highly styled electronic device – or  so discreet that they’re virtually invisible – today’s hearing aids are the high-tech “anti-aging” tool that can help keep life-loving Gen-Xers and baby boomers socially, cognitively and physically active.

For more than 34 million Americans, hearing loss is part of life. Most frequently, it results from repeat exposure to loud noises – like at concerts, nightclubs, sporting events, crowded restaurants, loud workplaces and so on.