(BPT) - When a home smells good, it makes a favorable impression on visitors. This is exactly what home sellers want when they put their house on the market.

The concept of ambient fragrancing started to trickle into the real estate market years ago. Savvy real estate agents advised sellers to bake cookies or cinnamon rolls in the homes they were showing to create a comforting, deliciously scented atmosphere meant to entice buyers. If you're trying to sell a home in today’s challenging real estate market, you may have tried this technique. However, with the excess of available homes, you may need to think a bit more creatively to make your home stand out.

The essential oils used in the practice of aromatherapy offer a more practical and potent way to use scent marketing to move buyers to feel good about a property. Tiny amounts of familiar, tempting aromas like cinnamon, clove, vanilla and orange, can fill a whole house with pleasant ambient fragrance. An added bonus is that essential oils are all-natural and distilled from plants. They are less likely to elicit the kind of adverse reactions that harsh synthetic fragrances do.