Women and online marketing: 4 tips for using the Internet to grow your business
It’s safe to say women have made their mark in the business world over the years. Mary Katherine Goddard was the first woman to open a bookstore back in 1789. Not long after, Rebecca Pennock Lukens became the first female CEO of an industrial company. Both women made waves in a business world that wasn’t quite ready for them.
In the modern day, women have been breaking into the work force at a much faster rate. As of 2010, about 60 percent of women age 16 and older were in the workforce, compared to just 25 percent in 1952. Women like Mary Kay Ash (founder of Mary Kay Cosmetics) and Sara Blakely (creator of Spanx and the youngest female self-made billionaire) have broken molds and inspired other women to capitalize on the power of independence, determination and hard work.
In an effort to inspire more women, Fathom, a digital marketing and analytics agency, has compiled a list of four simple digital marketing tactics that will impact your company’s bottom line. There are many creative digital marketing tactics to choose from, but these four are quick to implement and impactful. While these tactics are not specific to women, they certainly are key to growing any company’s visibility and revenue online.
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