Financial planning insights for the LGBT community
(BPT) - Over the last decade, many companies have paid increasing attention to the buying power and consumer habits of the Lesbian, Gay, Bisexual and Transgender (LGBT) market. But until recently, little attention has been focused on the financial experience of LGBT individuals.
The groundbreaking “LGBT Financial Experience 2012-2013 Research Study” by Prudential Financial takes an in-depth look at the financial challenges and concerns of LGBT Americans, and provides eye-opening insights for individuals seeking financial services that will address their own circumstances.
“This is an important baseline study that provides a snapshot of the financial lives and experience of LGBT Americans today,” says Debra Abbott-Walker, manager of Agency Recruiting for Prudential in White Plains, N.Y. “We hope that its insights will enable both Prudential and the financial services industry as a whole to better serve people of all orientations and backgrounds.”
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