(BPT) - Did you know that the average American uses 2,000 gallons of water a day – twice the global average? Water is hidden in diets, in the energy used and the products purchased. Every pair of jeans worn or hamburger consumed is created using water in some capacity. That’s why water conservation, no matter where you live, is a global necessity.
The Colorado River brings this global issue home. Stretching across seven states, it serves more than 30 million people – or nearly 10 percent of Americans – for their freshwater needs. But it no longer reaches the sea, with the last 90 miles nearly all dried up. In fact, it was named the “Most Endangered River in America,” by conservation group American Rivers.
Many businesses and organizations are setting up water conservation projects and asking for your help for the Colorado River, among other water efforts. Silk(R), the brand known for its best-selling soymilk, almondmilk and coconutmilk, has joined forces with National Geographic Society, Bonneville Environmental Foundation and Participant Media on Change the Course, a group project to conserve fresh water and preserve the ecological health of the heavily-dammed, diverted and overused Colorado River.
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