(BPT) - Holiday shopping can make you feel frantic, while you sprint from store to store, trying to find the right gift for everyone on your list. If you think you’re under pressure to achieve during the holidays, however, just image how the retailers feel; holiday season is often make-or-break for many of them. And they’ll go to great lengths to keep shoppers in stores, happily spending.
From sweet-on-the-feet commercial flooring to interactive product displays that incorporate sound and video, stores use a variety of marketing tools to make you feel welcome, wanted, and generous during the holidays. As you’re scouting for deals this holiday season, keep your eyes open for these five “come-hither” tactics employed by retailers:
* Fatigue-fighting flooring – As you scurry from store to store, you probably haven’t considered the toll that average store flooring takes on your feet. Concrete floors, covered by carpet, tile, or vinyl, are common in retail settings, and they can contribute to foot fatigue. Savvy retailers realize that if your feet hurt, you’re not likely to linger in one spot. By installing flooring with anti-fatigue properties, like ECORE’s forest rx, stores hope to keep shoppers more comfortable. While the flooring looks like hardwood – adding a touch of class in retail settings – it’s really a revolutionary composite of vinyl sheet laminated to 5 millimeters of engineered, recycled rubber underlayment. It’s more comfortable underfoot, easier to keep clean, and quieter than tile and some carpet – all of which adds up to a more pleasant environment for shoppers.
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